WBAG - Website Builder Accessibility Guidelines

What Is WBAG?

WBAG stands for Website Builder Accessibility Guidelines, a modern accessibility framework designed specifically for platforms like Wix, WordPress, Webflow, Squarespace, and Shopify. Unlike traditional standards written for developers, WBAG focuses on the core issues that actually cause lawsuits, barriers, and user frustration—and translates them into clear, builder-friendly steps anyone can follow.

At the center of WBAG is the C.L.E.A.R. Framework, a five-part process that guides designers and business owners through the most essential accessibility practices:

• Controls — Make buttons, links, forms, and navigation fully usable with mouse, keyboard, and assistive tech.
• Layout — Create clean, logical structure using headings, spacing, and proper reading order.
• Equivalents — Add alt text, labels, captions, and other accessible alternatives for non-text content.
• Appearance — Ensure readable contrast, scalable text, and consistent, inclusive visual design.
• Review — Perform a final check using a simple tab test and an automated scanner to catch missed issues.

WBAG makes accessibility practical and achievable—without coding, without audits, and without overwhelming technical jargon. It gives designers a reliable way to build more accessible websites right inside their preferred builder, and it gives small businesses confidence that their website follows modern best practices.

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